When it comes to luxury automakers, two of the most recognizable brands in the industry are unquestionably Audi and BMW. Each manufacturer has an amazing reputation for building some of the most prestigious, powerful, and luxurious vehicles in the world. This is what they take pride in.
As long-standing rivals, Audi and BMW constantly change the industry standard for luxury vehicles. Each brand features a complete lineup of luxury vehicles consisting of sedans, coupes, crossovers, and SUVs. On the surface, it may appear that these two German luxury brands are equals, but they are not.
What is a mission statement? Well, a mission statement defines the strategies, policies, and code of conduct to be followed to achieve the ultimate goal (vision) of the organization. A well-defined mission statement helps a company to succeed in the market by fulfilling customers\' needs and wants.
Both these companies are automobile giants functional in almost every part of the world; with their core values, which aid these companies to achieve excellence in the market and keep them aligned with their mission and vision, differing from one another.
Audi’s Mission statement is: "Consistently Audi". The mission statement of Audi symbolizes that Audi acts in a systematic way with a purpose to provide consistent customer satisfaction, consistent electric mobility in their automobiles, stay consistently connected with their customers around the globe, and conduct their business in a sustainable manner. Audi’s first priority is customer satisfaction. Their main focus is to provide premium products and services to keep their customers engaged.
Audi develops its automobile designs in an organized and structured manner which helps Audi deliver classy, technologically advanced designed cars with improved performance.
BMW’s mission statement: "To become the world's leading provider of premium products and premium services for individual mobility." The mission statement of BMW implies that BWM has directed its efforts to improve the lives of its consumers by delivering outstanding autonomous cars, improving communities by providing sustainable cars that cause a lesser negative impact on the environment, and reaching its customers around the world with ease.
BMW aims and objectives is to be profitable and to enhance long-term value – from a technological, structural and cultural perspective. Their mission statement for the year 2020 is to become the world\'s leading provider of both premium products and premium services for individual mobility, acknowledging their mission statement.
Both these companies are automobile giants functional in almost every part of the world. The core values, which aid these companies to achieve excellence in the market and keep them aligned with their mission and vision, are different. The core values of Audi are "digitalization, sustainability, urbanization, integrity, respect, and cooperation." Whereas the core values of BMW are "responsibility, appreciation, transparency, trust, and openness."
The aim of Audi is to develop unique designs with better performance for its customers. Whereas BMW focuses on creating exceptional designs for its customers which pose a threat to its competitors in the automobile manufacturing industry.
Both companies continue to offer comprehensive luxury car and SUV lineups, and both have established pre-owned accredited programs that continue to grow in popularity. Most new and pre-owned car shoppers, interested in luxury, efficiency, and style, usually end up having to choose between an Audi or a BMW.