As organizations continue to increase in the market domestically and internationally, the need for effective communication is an asset. In order to relate the vision and mission for a company, the message must be conveyed correctly. Business can’t operate without communicating with its customers, employees or other businesses (Munjal, 2017). Growth of business depends upon how business communicates with its external as well as internal users (Munjal, 2017). Effective business communication helps get the job done well, on time and on budget (Munjal, 2017).
Leadership that promote effective communication is able to handle the different aspects within business at a resourceful level. The different leadership styles allow for a business to engage with their employees in a way that will produce the most results. Different leadership styles bring about different consequences, which have direct or indirect impact on the attitude and behaviors of the employees (Asrar-ul-Haq & Kuchinke, 2016). Managers are encouraged to keep an open line of communication between themselves and employees in order to keep the level of productivity increasing and at a steady pace.
The way managers communicate with their employees will determine the level of respect, motivation and importance the job will become in order to gain the success the business needs. Companies that strive for excellence will discover the one vital piece of strategy, effective communication, and it will provide the durability and productivity for everyday success within their market.
First, we will take a look at how effective communication help leaders better understand their employees and it allows them to become more engaged with their day to day activities within the office.
“Effective communication can be a provocation in business” (Manisaligil & Bilimoria, 2016). An organization can only be as strong as their leaders are internally. Communication is important, because without it there can be no motivation, no leadership, no productivity and no organization (Holmes & Parker, 2016).
Communicating productively with employees can build organizational dedication, achieve higher-level business outcomes, impact corporate reputation, share knowledge, gain confidence, implant a sense of belonging, create realization and engage employees (Verghese, 2017). When the leaders exercise good communication with one another, it will influence the employees to practice what they have witnessed amongst themselves. The use of effective communication within the workplace will increase productivity and provide a sense of importance amongst everyone. Constructive internal communication leads to refined business outcomes and faithful employees are more productive (Verghese, 2017).
The relationship that is established between manager and employee is very essential to the growth of an organization. Studies have found several dimensions of organizational communication, however one that should be exercised all the time is the relational dimension (Jalalkamali, Ali, Hyun & Nikbin, 2016). The relational dimension focuses mainly on relational communication, which refers to perceptions and attitudes of employees, supervisors, and other workers of all levels within an organization. It is a vital key to the success of any organization to develop work relationships that will enhance the internal growth and therefore sustain an increase in performance and revenue.
“Admiring employees as well as hearing and interrelating with them form the basis for an successful internal communication program” (Argenti, p. 187). Most companies have an open-door policy; however, it varies as to how it is utilized. Open and broad communication has a significant impact on the formal and informal labor relations, which, along with the information share and knowledge continuity, essentially affect team creation (Stachova, Stacho & Vicen, 2017). Managers should always have ears to listen and eyes to see what is necessary in order to maximize the full potential of their team.
During meetings or training, managers should always consider of how the flow of them should go. If they are in tune with their employees, they will welcome their input and suggestions, which will make the employees feel important and not intimidated. There should be a balance between leader and subordinate relationship that shows respect for each other.
Companies with high levels of trust with employees are also those that take the time to clearly communicate the company’s business goals to employees and help them understand the vital roles they play in achieving those goals (Argenti, 2016, p. 39). Satisfaction with the communication process in an organization can gradually lead to a positive attitude toward communication patterns, encouraging employees to reciprocate with the company by engaging in their jobs (Jalalkamali….2016).
Communication that is simple and objective in a manner that is intelligible enough to be understood by various relevant stakeholders, such as, citizens, journalists, legislators, decision-makers on various levels, and employees is equally relevant (Mendes-Da-Silva, 2019). If the communication is a success internally, leaders will not have a problem addressing the public correctly. The relationship between leaders and subordinates should be effective and consistent that it would not matter who represented the company in public.
The subordinate could very well portray as a face of the company and exemplify the characteristics that have been instilled in him/her by their superiors therefore causing an organizational shift in the traditional way business is normally handled. Companies should acknowledge the role of their own employees as “brand ambassadors”; given that they interact with a large number of external constituents, the potential for “word of mouth” goodwill and image building is significant when employees fully understand what the corporation aims to be in the mind of its customers and other constituencies (Argenti, 2016, p. 37). The Bible tells us that we are ambassadors of Christ, which means we are representations of Him.
“Now then we are ambassadors for Christ, as though God did beseech you by us: we pray you in Christ’s stead, be ye reconciled to God” (2 Corinthians 5:20, King James Version). As a representative of Christ, a believer will portray most of the same characteristics of their leader, therefore it would be the same within an organization. Leaders must also make sure they have adapted the training of handling cultural differences amongst their subordinates correctly. Managers need to send understandable, accurate, and prompt job instructions; communicate encouraging feedback related to their job performance; and use several channels of communication (Raina & Roebuck, 2016).
Within most organizations, there are people of all different cultural and ethnic backgrounds, therefore a leader must have the capacity to take on the necessary characteristics to effectively communication to everyone. The way in which an employee recognize a supervisor’s behavior can effect either positively or negatively job satisfaction (Raina & Roebuck, 2016). A supervisor who utilizes nonverbal immediacy, friendliness, and open communication lines usually receives positive feedback and high job satisfaction from a subordinate (Raina 2016).
As a leader, it is very important to be able to overcome cultural backgrounds effectively within business in order to obtain success. “Investing in employees to stimulate a sense of reciprocal accountability and encouraging the free airing of issues without fear of rebuke or revenge can go a long way toward strengthening an ethical culture” (Argenti, p. 132). In the Bible, Jesus provided examples of how He was able to effectively communicate with people of different backgrounds than himself.
One example was the woman at the well, in the book of John 4, Jesus was persuasive in his conversation to her, that even though neither race had dealings with one another, she was intrigued by the information He was providing to her. The revelation Jesus revealed to her caused her to go back to her town and persuade others to come and be enlightened by Christ as well. Their lives were forever changed, and they became followers of Jesus Christ. Another area that communication needs to be effective is marketing and advertising.
The marketing communications department correlates and directs publicity relating to new or existing products and also deals with activities relating to customers (Argenti, 2016). An organization have to implement a powerful marketing plan in order to execute it in a way that will intrigue and persuade their projected market to engage and do business with them. Effective marketing communication is needed so that society and business can be informed about the products and services on offer to satisfy their needs (Soke & Wiid, 2016).
The marketing and advertising area within an organization must have an innovative way to attract their market of customers, therefore research should be done in order to provide them with an idea of how to approach the consumers. Corporate advertising should present a clear identity for the organization based on a careful assessment of its overall communication strategy (Argenti, 2016, p. 94). It is defined as the paid use of media that pursues to benefit the portrayal of the corporation as a whole rather than its products or services alone (p. 94). Marketing communication that connects receiver-specific needs expands value and allegiance in business relationships (Hanninen & Karjaluoto, 2017).
The customer discerned value has been shown to influence the customer’s assessment of the supplier’s marketing communication, which in turn, targets at intensifying other relationship outcomes, especially future purchasing goals (Hanninen 2017). Marketing the brand or product correctly will produce positive feedback from the public, so it is essential to the increase of business revenue. By proactively managing communications, a firm can develop stronger international business relationships facilitating the rapid response to market opportunities and challenges (Griffith, 2002).
Business-to-business firms spend notable resources in direct marketing to head close relationships with their customers (Kim & Kumar, 2018). Building long-term business-to-customer service relationships is critical to attaining relational benefits and achieving sustainable competitive advantage for firms (Balaji, Kumar Roy & Kok Wei, 2016).
The relationship a business can develop with a consumer is an important accomplishment for a company. In order to build strong and profitable B2C relationships, organizations need to consistently engage in direct marketing communications that fit customer’s preferences, help, foster, positive perceptions, influence purchase behavior, and eventually improve financial performance (Kim 2018). Being able to manage the interaction process of marketing is the core of building and maintaining B2C relationships (Balaji 2016).
The relational perspective within marketing communication will extend in creating deeper levels of engagement with customers and ultimately strengthens the relationship between the service provider and the customer (Balaji 2016). The use of effective marketing communication will be able to influence different culture audiences. An organization need to have the necessary research and tools at their disposal to effectively reach all types of consumers. With the use of market segmentation, a company can increase market understanding and improve their targeting action (Le, Jones, Williams & Dolnicar, 2016). Collaborative marketing can also provide benefits to an organization.
Through this type of marketing communication, a firm will be able to maintain a competitive advantage, including helping them cope with environmental uncertainty, capacity to reposition in competitive markets and reducing transaction costs (Le 2016). The bible clearly tells us to make sure in all thy getting to get an understanding (Proverbs 4:7). Having a clear understanding is a key aspect when it comes to marketing communication within a company.
They must understand their target market and create ideas that will surely get their customer’s attention and provide successful benefits for the consumer and the company. The last area of discussion is the strategic way of communicating for an organization. The wealth of a company’s communication strategy is largely dependent on how closely the communication strategy is attached to the strategy of the business as a whole (Argenti, 2016, p. 67).
Argenti provided three subsets of an organization strategy, which are determining the objectives for a particular communication, deciding what resources are available for achieving those objectives and diagnosing the organization’s reputation (2016, p. 31). After placing effective leaders in place and introducing a great marketing and advertising campaign, the firm must now be strategic in their execution of maintaining productive communication.
Strategic communication is defined as the purposeful use of communication by an organization to fulfill its mission (Strategic Direction, 2017). Strategy implementation being an important component of strategic management process entails strategy formulation, implementation, monitoring and control (Odero, 2016). For effective strategy implementation, effective communication is a requirement. In order for employees to understand the strategy, its context and the rationale behind it, a firm must communicate it correctly (Odero, 2016).
Identifying strategies to improve the quality of the communication processes and soft skills used by company teams is necessary to the overall project success of an organization (Kuehn, 2016). Some firms may find the use of storytelling as a strategic tool to identify issues that need managerial attention. By effectively engaging all levels of employees in storytelling, a more cohesive unit can be formed (Strategic Direction, 2017).
Effective interpersonal communication is necessary to negotiate the challenges of everyday living, whether personal or professional. As complex people, everyone bring his or her set of internal variables to every situation, therefore an organization’s communication of how to strategically incorporate a plan of action is essential to the success of it (Vertino, 2016).
Motivating language theory explains how the strategic and intentional use of leader speech communication within the context of leader-to-employee/follower communication can positively influence organizational outcomes (Holmes & Parker, 2016). Through this theory, the strategic application of these forms of leader talk used with an intentional/deliberate tailoring of messages by leaders to the unique needs and personalities of their employees, that positively and significantly improves their behaviors (Holmes 2016). Another strategic communication tool that can be used in organization to help with employee engagement are the 10 C’s.
Connect, career, clarity, convey, congratulate, contribute, control, collaborate, credibility and confidence all share in the success of leader-employee relationships (Pratima & Bhagirathi, 2016). With social media on the rise, it has presented challenges for some firm’s public relations team in an effort to come up with appropriate solutions and responsive communication strategies for dealing with stakeholders who expect real time on demand information (Cacciatore, Meng & Berger, 2017). The challenge is within the decision-making context in communication which calls for a proactive identification of strategic responses (Cacciatore 2017).
The needs of a firm changes as technology continues to increase, and it causes an organization to constantly strategically implement change as needed in an effort to maintain profits and durability. The example of crowdsourcing by way of IT enabled forms instead of face-to-face meetings, which provided the use of modern information and communication technology, a firm can also utilize this form of communication, (IT-based communication), when contacting consumers outside of their physical reach (Schafer, Antons, Luttgens, Piller & Salge, 2017) In an effort to maintain corporate social responsibility, an organization must have an effective strategy to be consistent with the public and their employees.
Appropriately communicating the company’s CSR beliefs and initiatives within the business network, both internally and externally, is a crucial part of implementing CSR practices for building a reputation as a socially responsible, sustainable company (Ivanova-Gongne & Lang, 2019). The careful use of language to illustrate the social and environmental issues are important by the business network.
A company may be able to ensure the words, scripts, and plots that they incorporate into their CSR communications are considered legitimate and meaningfully practical by other network actors (Ivanova-Gongne…2019). A responsible company makes a concerted attempt to reduce the negative social and environmental footprint of its operations through a thoughtfully developed strategy implemented over the long term and not merely through temporary, stopgap measures such as monetary contributions to charitable causes (Argenti, 2016, p. 114).
Corporations should always engage with their stakeholders on corporate social responsibility issues, and regularly communicate about their CSR programs, products, and impacts with concerned stakeholders (Crane & Glozer, 2016). The bible clearly tells us to write the vision and make it plain. “And the Lord answered me, and said, Write the vision, and make it plain upon tables, that he may run that readeth it” (Habakkuk 2:2).
This verse can also serve as instructions for leaders to make sure their vision is clear and precise. It should not be complicated to carry out, because it would not be in the company’s best interest. An effective leader will develop a specific strategy in order to make the vision come alive. With Godly wisdom, this can be done in a way that will produce good results and maintain durability for the firm.