Lux Soap Company and Environmental Protection

Introduction And History:


In 1925 the first Lux Soap was introduced. It was produced by Lever Brothers which is known as “Unilever” and began as the brand's bargain toilet soap. Lux is an international brand. Lux is a multinational Unilever –made company.
Its product line includes shower gels, hair shampoos, bath cleaners, beauty soap, and conditioners .Lux launched as the laundry soap in 1899 by the name of “Sunlight Flakes”
In 2009,Lux estimated value was at 1billlion,with market position distributed around the globe to more than 1000 countries. Currently, in countries like Saudi Arabia ,Brazil ,India ,Thailand and South Africa ,LUX is the market leader .
Currently, Lux headquartered in Singapore. In 2018, LUX celebrated its 90th anniversary. LUX is industrialized by Unilever.

LUX SOAP:


Here is the variety of Lux Soap which comes in a variety of shapes, flakes, bars and liquids. Laundry Flakes was originally made by Lux. A thin layer of soap film was cut into small flakes. They called the Sunlight Flakes, but in the 1900s they changed their name to Lux, which means light.
Lux flakes were made for washing clothes, but they soon started to be used by gentle women as dish soap, hair soap and others. They produced a Lux Flakes formed soap bar called "Lux Toilet Style." Due to its gentleness, it became recognized as hand soap uses.
It contains:

  • Animal Fat
  • Coconut Soap (which is made of coconut oil and sea–salt based lye)
  • Water
  • Vegetables lycerinCoconut Oil
  • Natural Fragrance.

Safety Of The Product:


Lux Soap products are gentle and do not have usual sensitivity to the eyes and skin especially for normal skin people According to Unilever Group, it establishes high standards which are checked by in-house security specialists before placing a product on the market.
Unilever has a health and environmental protection center built to guarantee the safety of the environment, employees and production. Products of the Lux Soap are gentle and do not have usual sensitivity to the eyes and skin especially for normal skin people .
According to Unilever Group, it establishes high standards which are checked by in-house security specialists before placing a product on the market. Unilever has a health and environmental protection center built to guarantee the safety of the environment, employees and production.
According to Unilever group ,designs and formulaes of all soaps are tested for people and environmental use.

Easy To Affordable


Lux is introduced in the US in 1925.It is a very good product for people of US to use it an a very affordable price as compare to expensive French milled soaps. Lux os sold in all over the globe in a very affordable price including Pakistan. According to the Radio International of China ,It is sold in China at an affordable price for consumers.
Lux, when it was introduced in the United States in 1925, gave people an affordable option to expensive French milled soaps. Lux is also sold in China at an affordable price for consumers, according to China Radio International

LUX is manufactured in Pakistan


Unilever Pakistan is successful to continue to maintain the quality of product same throughout the whole world. Lux will come in three sizes,with six separate fragnance. Amazingly the demand of the sector of beauty product reached at a fantastic point . , price fluctuations will contribute to a trade war that could ultimately break down the market share of the product. Meanwhile, Unilever cannot deliver a better price than its competition
Lux price is affordable for the majority of people. Unilever Pakistan has outsourced its distribution systems to third-party distributors enabling them to sell LUX in a massive volume of around 10 million products. It carries out the most comprehensive marketing activities in the beauty soap industry.

Marketing Strategies:


Features Of The Product:
Because of its range of brands ,Lux Soap became popular . It offers its customers a range of soaps enriched with a variety of nutritious ingredients, such as rose extracts, almond oil, milk cream, fruit extracts and honey, which helps customer to have the perfect skin.
Quality Of The Product:
As we all know that ,Lux is populary known as a very well brand .One of the main reason is that customers believes that and has a perception in their minds that product must be is of good quality.
Packaging Is Important:
Lux Soap has different package size It is very necessary to focus on packaging ,because packaging is playing an important role for selling the product .this is the first thing that consumers and third parties see before purchasing the product. All different colors have different vairents, such as Lux Soap which “Wake Me Up” is in blue color while Lux Soap “Soft Touch” is in Pink Clolor.
Range starts to 100gms and 120ms.
Lux Know vey well that how to attract its consumers and costumers .
Creative Idea:
A new idea, "ingredients you can see in soaps," was produced to establish the image of a natural product in Lux Soap. The products were perfectly presented in a fine package and accepted by the community
Labelling Is Important:
It is a key element that aims to give information to consumers and third parties.
Unit pricing, clear matching, nutrition marking and more are also included. The trade character or signature of Lux is prominently present in the pack.

Conclusion:


Nowadays, Lux is pushing the boundaries in its attempts to create brands of meaning by empowering women to rise above social judgment and to express themselves in an un-pologetic manner. Lux Communications is now focused on highlighting the femininity of women on different side.
It is not only soap it is a skin care also with the tagline of “Khoobsurti sai dar kaisa.”
Lux brings out the beauty in you Lux stands for the promise of elegance The demand for this product is incredibly vulnerable in terms of price Lux has a different skin type soap even when it comes to selling a range of elegance soaps for males and females under the same brand name. which is "LUX".